There’s no “grid” in “Ingbritt.”
Cocktail parties are challenging for me—the introductions, that is. Rarely do I hear, “Nice to meet you Ingbritt.” Usually I hear, “Nice to meet you Ingrid.” After repeating, correcting and spelling my name has no effect, that’s my cue to hit the bar.
However, grids are in her work.
The grid is an important design tool—it provides a consistent way of handling the relationship between text and imagery. Every element is selected and placed with purpose and intention on the grid. Through the use of thoughtful balance, contrast, proportion, emphasis, direction, color, and space, an effective communication hierarchy takes shape.
And more importantly, ideas are in her work.
Grids are an important means to the end of good design, but “good design” is design that effectively communicates an idea. If you’re looking for a strategic thinker who puts herself in the shoes of the target audience, factors in objectives, messages, competition, positioning and more, and produces concepts and designs that communicate and gets results, we could be a good fit.
Who is Ingbritt?
I’m an award-winning creative director and graphic designer who implements brand, marketing and communication strategies across many channels and mediums.
I have a BS degree in Graphic Design from San Jose State University. While running my business, I’ve taught Typography at UCSC Extension Silicon Valley and advised on graphic design curriculum for the Art Institute of California—Silicon Valley. I've also benefited from cross-disciplinary explorations by serving on the Board of Trustees for the San Jose Repertory Theatre and critiquing portfolios for the Stanford Architectural Design Program.
When not problem solving, I enjoy fiction writing, cinema and theatre. Storytelling is what connects my professional and personal passions.